Showing posts with label food. Show all posts
Showing posts with label food. Show all posts

The Cheat: The Adobo Experiment

Tuesday, January 11, 2011

The Cheat: The Adobo Experiment
By: Sam Sifton, New York Times
Published: January 5, 2011

There are more than 7,100 islands in the Philippines, a nation slightly larger than the state of Arizona, and if you could devote your life to traveling through them asking questions about food, you would discover a different recipe for adobo on each one.

It is the national dish, many Filipinos say: protein braised in vinegar until pungent and rich, sweet and sour and salty at once, sometimes crisped at the edges in high heat, always served with the remaining sauce. Its excellence derives from the balance of its flavors, in the alchemy of the process. Cooking softens the acidity of the vinegar, which then combines with the flavor of the meat to enhance it. Whether consumed in Manila’s heat or on the edge of a New York winter, adobo holds the power to change moods and alter dining habits.

It is a difficult dish to cook just once. For the adobo neophyte, there are always adjustments to be made to increase a diner’s pleasure in one direction or another — a touch more salt or sour, sweet or fire.

Until there is not. Then the recipe — your recipe — becomes set in stone.

As a result, there is great fun to be had in asking Filipinos how to make adobo, particularly when they are in groups. Filipino cooking is an evolutionary masterpiece, a cuisine that includes Chinese, Spanish, American and indigenous island influences, all rolled into one. But where for one Filipino the most important aspect of the dish is Spanish, for another it is Chinese, or both, or neither. (The journalist and food historian Raymond Sokolov has made the point that the ingredients for adobo were present in the Philippines before Magellan — only the name, which comes from a Spanish word for sauce, came later. “Lexical imperialism,” he called this process.)

Husbands argue with wives about adobo. Friends shoot each other dirty looks about the necessity of including coconut milk or soy sauce in the recipe. There are disputations over the kind of vinegar to use, over the use of sugar, over the inclusion of garlic and how much of it. Some use chicken exclusively in the dish, others pork, some a combination of the two.

Some serve the dish as a stew. There are those who call for broiling the meat at the end, to caramelize it and provide a crisp texture alongside the sauce. Others advocate pan-frying. Some demand deep-frying. Or grilling.

“No two people in the same house will cook adobo the same way,” said Amy Besa, who runs, with her husband, Romy Dorotan, the excellent ­Purple Yam restaurant in Ditmas Park, Brooklyn. At Purple Yam, she said, Dorotan makes chicken adobo with a sauce that combines vinegar and coconut milk with soy sauce, garlic and fiery little Thai chilies.

Left to her own devices, Besa added, she and other purists would not use the soy sauce. In Manila, she said, you would find people turning up their noses at the coconut milk. “You can make adobos in many, many ways,” she said. “But the dish must be based in vinegar. You cannot make adobo without it.”

Jose Antonio Vargas, a Filipino journalist who writes about technology and digital culture for The Huffington Post, said his adobo recipe combines chicken and pork, which he marinates overnight in a mixture of vinegar, soy sauce and garlic. “Sometimes I even add brown sugar,” he said, “depending on who I’m cooking it for.”

(Not Besa: “I rail against sugar,” she said. “If it becomes too dominant, then the dish becomes a Chinese sweet and sour.”)

This week’s recipe is derived from the adobo served at Purple Yam. It is a dish Dorotan developed at Cendrillon, a restaurant he and Besa owned and ran together in SoHo until 2009. (A version of it appeared in their 2006 cookbook, “Memories of Philippine Kitchens.”) There is soy sauce in it, and the coconut milk that is common to the southern part of Luzon, the island from which Dorotan hails.

As the mixture cooks, the rice vinegar turns mellow, and the sauce thickens in the heat. There are notes of garlic and bay, of chicken fat and chili fire, coconut sweetness and the nutty saltiness of soy. The combination is ridiculous: a dark and creamy flavor that covers the chicken in silk.

Care should be taken in the assembly of the ingredients. If you can manage to secure Filipino coconut sap vinegar, that would be best, though good-quality rice vinegar from the supermarket will yield excellent results as well, and white wine or even cider vinegar will do in a pinch. (Coconut sap vinegar is available in specialty markets and, as always, online.) A fresh bottle of soy sauce on the lighter end of the taste spectrum would also not be in error, rather than something from that dusty bottle in the back of the larder.

Combine these with your chicken thighs (best-quality again, please), a ton of garlic and chilies, bay leaves and pepper. Allow the marinade to do its work. Then place the mixture in a heavy pot, bring to a simmer, and cook for around a half-hour, until the chicken is tender. Remove the chicken and allow the sauce to reduce. (Really, that’s it.)

At Purple Yam, Dorotan finishes the process by tossing the chicken into a deep-fryer, to crisp and to caramelize it at once. Then he returns the pieces to a reduced version of the sauce and serves the dish in a small clay pot, where it bubbles and steams enticingly. For the home cook, however, some time under the broiler will achieve much the same effect.

Serve with white rice and some steamed or sautéed greens.

Now taste what you have. Next time you may wish to increase the amount of vinegar or soy sauce in the marinade, or reduce it a little or a lot. You may wish to add more chilies or even Vargas’s crazy brown sugar. You may wish to have less coconut milk, or none at all. You may wish to have more.

This is adobo. Every man an island.

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First Max’s Fried Chicken In East Coast Opens

Thursday, November 04, 2010

JERSEY CITY, NJ – Famous Philippine restaurant Max’s also known as “the house that fried chicken built” opened its first store ever in the East Coast – its eighth store in the U.S., in the middle of a fragile U.S. economy

For Filipinos here, the grand opening of Max’s of Manila restaurant yesterday— not only gave them a taste of the homeland — it gave them hope as well.


Jersey City resident Nitz Rainbow said, “For someone who has not been in the Philippines for eight years, I really look forward to Max’s chicken, parang it means so much to me, it’s like being home.”

Jersey City Mayor Jeremiah Healy lauded Patricia Berberabe and her family for opening a small business in the middle of an economic crisis.

New Jersey has a 9.4 percent unemployment rate — and people need small businesses for jobs.

Healy said, “It’s very encouraging to see that businesses such as Max’s of Manila and entrepreneurs such as Patricia and her family are still moving forward and investing in Jersey City. “

Max’s has hired at least 50 new employees.


Nursing student Al John Tabat said it was a struggle to finish school. But now that he’s a server at Max’s — he can pay for his tuition fees “I get to earn money at the same time I get to pay for school too,” Tabat said.

Berberabe says it takes guts and patience for small business owners like her to open shop.

Berberabe said, “Getting the permit to approve the plan, it took one and a half years, and then nine months of construction, and months to get the certificate of occupancy.”

“Let’s just say it was red tape, there’s a lot of red tape to battle with in Jersey City, finally we did work it out, it presented some challenges but we are happy to be open right now,” added Bill Rodgers, Managing Director of eMax and great grandson of Max’s original owner Maximo Gimenez.

Berberabe says their persistence paid off. Her new business is doing quite well since its soft opening a couple of weeks ago.

Her challenge now, she says, is to make sure customers come back and keep small businesses alive in this tough economy.

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New Filipino Restaurant To Open In New York

Wednesday, November 04, 2009

PURPLE YAM to open on November 10, 2009
1314 Cortelyou Rd (between Rugby & Argyle), Brooklyn, NY 11226



Read the news about Purple Yam:

The New York Times - Ambitions and Prices to Suit the Moment
NYMag - Want-to-Eats
TimeOut New York - Fall in NYC
Cendrillon - News

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Jollibee Madness in Queens, New York

Monday, February 16, 2009


Watch our "kababayans" lined up at the opening of Jollibee store in Woodside, New York. It is true that it would take you 4 1/2 hours to get to the counter, whew! It's amazing that as of today, the line is still very much the same as shown on the video.

Video 1:


Video 2:


For menu prices, go to the previous post.

Jollibee in the news:
nytimes.com
nymag.com
seriouseats.com
gothamist.com

Location: 62-29 Roosevelt Ave., Woodside, New York



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Jolibee in Woodside, New York

Monday, February 09, 2009

JOLIBEE IN WOODSIDE opens Saturday, FEBRUARY 14, 2009.

You read it right. The JOLLIBEE store in Woodside, New York. See you guys!

Read the previous post.

more links:
seriouseats
jenniferboylephotography
nymag.com

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New York nuns sue Pinay over 'tuyo'

Wednesday, January 14, 2009


Beware: You might be sued too

NY nuns sue Pinay over 'tuyo'
By Cristina DC Pastor Philippine News - January 15, 2009 12:00 AM

NEW YORK – It may be a cultural thing, but when you’re up against a congregation of nuns and your neighbors in an apartment building in Manhattan, a lawsuit would make an interesting anthropological study in ethnic tension.

The Missionary Sisters of Sacred Heart (MSSH) in Manhattan has filed a complaint against a Filipino-American couple, Michael and Gloria Lim, over a Filipino delicacy called tuyo (dried fish), and its funky cousin, the tinapa (smoked fish).

The case is now with the Manhattan Supreme Court.

Reports say Gloria was smoking fish outside her apartment window when the smell – noxious stench to the nuns, divine aroma to the Lims – of the salted fish wafted throughout the Gramercy apartment building.

The “foul smell” was too strong the nuns suspected it was coming from a decomposing body and called in the Fire Department.

According to reports, the firemen searched every unit of the building and were able to trace the source of the smell to the Lims’ unit.

They knocked, and when no one came to the door, the NYFD came barreling in.

Gloria, a nurse, found her door knocked down and was obviously peeved.

It appears the MSSH leases the unit to the Lims and may have authorized the assault.

“I cook dried fish,” Gloria defiantly declared to the NY Post.

The average American may find it puzzling how one can derive pleasure of the palate from dried fish. Foodie Andrew Zimmern, who has been to the Philippines and braved balut (fertilized duck egg with an embryo) and Soup No. 5 (bull’s rectum and testicles soup, believed to be a powerful aphrodisiac), might be able to share the gustatory experience.

Gloria was referring to the tuyo, a Philippine staple usually eaten with steaming hot rice and fresh tomatoes. Some eat theirs dipped in vinegar and crushed garlic paired with fried rice and sunny side up egg.

Dried fish is not a Philippine exclusive. It is an essential in the traditional Chinese and Malaysian fried rice along with chopped spring onions, garlic and chili. Sometimes, it is pulled and sprinkled on chocolate porridge or champorado.

Food with a strong salty taste like tuyo or tinapa might be too intense for the morning stomach, but many Filipinos would never leave for work in the morning without having it for breakfast.

In the lawsuit filed by the nuns, Gloria was even more adamant. She was quoted as saying that “she is causing the smell by cooking and/or smoking fish, and she is going to continue to do it.”

The complaint appears to divide the apartment tenants, some finding themselves squarely on the side of the sisters who find the smell “potentially dangerous to life and health,” and some defending the FilAm family’s right to eat their own ethnic food in the privacy of their home.

“This is plain racist,” comes a shout-out from a supportive blogger.

The complaint says some tenants closer to the Lims’ unit have moved out, and that the Lims have been warned repeatedly about the smell emanating from their 16th floor apartment unit. Gloria, a 30-year resident of the US, denies this.

Which side to take, undecided tenants turn to what’s stated in the housing rules: Cooking smelly food is not allowed.

The nuns are seeking $75,000 in damages. They made it clear that they have nothing against Filipinos as a people.


source: Philstar.com

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Jollibee in Woodside, New York

Thursday, July 17, 2008

Great News!

Jollibee to open soon in Queens. As per Jollibee website, the address will be 62-29 Roosevelt Avenue, Woodside, NY. It will be at the corner of 63rd St and Roosevelt Ave. currently a Mexican Restaurant. Opening is said to be September of this year.

"Update: Opens SATURDAY, FEBRUARY 14, 2009."

Another great news is that it will be just 3 blocks away from our place.

Can't wait the LANGHAP SARAP at Jollibee.




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About This Blog

This is a news blog about Filipinos' life in New York especially in the Queens borough. Also, a weblog of technology news, computer tips & tricks and some informative local news. This site was originally a photoblog of a group of New York based Filipino Engineers and Architects.

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Filipino Engineers & Architects in New York

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